UK salmon brand Sea Smoked is launching what it claims is the UK’s first completely plastic-free, commercial smoked salmon line, in Booths supermarkets this month.
Sea Smoked is backed by industry veteran Jonathan Brown and, like snack product Sea Chips, is produced at Brown’s Grants Smokehouse plant in Cumbria, though it noted it is a separate entity.
The new line uses salmon farmed by Scottish company Wester Ross Fisheries, and will retail at £4.85.
“Sea Smoked aims to help us make more sustainable food choices when shopping, with all parts of the packaging being 100% recyclable – including the outer sleeve, bag and board, whilst also being home compostable and biodegradable.”
Sea Smoked is the only fish processor in the UK to hold a Best Aquaculture Practices certificate, it said, while 10% of profits go to ocean charities to help keep the sea clean.
Sea Smoked was created by the founders of the UK’s first handcrafted salmon skin crisps, Sea Chips. Created by founders Daniel Pawson and Dominic Smith, the waste-free idea came to them when they were working in restaurants and discovered that the majority of salmon skin was being thrown away, despite its nutritional benefits.
Sea Chips is now stocked at Ocado, Whole Foods Market, Ocado, Budgen’s and more.