A fruit and veggie frenzy has once again swept New Zealand, thanks to a series of colourful little pots of seedlings you’ve probably seen pop up in New World stores or lined up on your neighbour’s windowsill.
The New World Little Garden seedling promotion returned this year for the first time in three years, delighting gardening enthusiasts both young and old – and leading to much competition over flourishing tomatoes and radishes on social media.
But for New World, the Little Garden promotion goes further than just being a particularly savvy way of getting your children to eat their vegetables. It’s part of an ongoing ethos of generating excitement around fresh produce, and knowledge around affordability and sustainability when it comes to food.
New World says that over one year, ‘Food in the Nude’ had stopped 3.4 tonnes of plastic from being produced in the first place – the now naked spring onions saved around 1400kgs or 1.4 tonnes alone.