Supermarket giant Iceland has begun trialling plastic-free packaging on products including potatoes and loaves of bread, in the same week that Subway confirmed plans to phase-out plastic salad bowls.
New packaging formats introduced to selected Iceland stores across the UK this week include paper-based containers for sliced white bloomer loaves, baby salad potatoes, conference pears and gala apples. The packaging is plastic-free and Iceland claims it can be recycled at kerbside by most local authorities.
Iceland is also trialling a card-based alternative to the trays used to house its button mushrooms, blueberries and strawberries. The new format still uses a plastic film lid, given that these products are easily damaged.
If the trials prove successful, Iceland will work to roll out the new packaging across its own-brand bread, fruit and vegetable lines. It estimates that a nationwide rollout would mitigate the use of more than 350 tonnes of plastic annually.
Iceland’s managing director Richard Walker said the trials “represent an important step” towards the retailer’s commitment to remove 100% of the plastic from all own-brand products by the end of 2023. The commitment was made in 2018 and Iceland Source…