Comic Relief and its long-standing partner, Sainsbury’s, have created the new Red Nose from bagasse, a natural by-product of sugarcane.
The new Nose has taken over 18 months to develop, following ‘extensive research’ and testing into suitable plastic free alternative materials, it says.
In keeping with the environmentally friendly theme, the Noses will be available in 10 different characters representing the great outdoors for the public to collect, including a squirrel, fox, badger and more.
Comic Relief and Sainsbury’s had been researching more sustainable materials for some time, when in early 2019, the charity received letters and emails from hundreds of school children from across the country, asking them to create a plastic-free Nose to help reduce single-use plastic waste and protect the environment.
“Hearing their voices encouraged the charity to step up a gear with their sustainability plans,” it says.
Our new Nose marks a strong step on our sustainability journey. We are committed to designing a more sustainable Nose every year
One school, Fourlanesend Community Primary School in Cornwall, received the backing of Sir David Attenborough when they wrote to him and shared their alternative Red Nose suggestion.
Sir David sent them a handwritten letter which said, “you are perfectly correct to revise the question of replacing plastic products